Creating a strong brand begins with understanding your market and evaluating what is truly unique about your company. We make sure your identity will complement both your company and your target customer. Our custom approach will guarantee your brand will establish distinction and stand the test of time. Logo Design   Corporate Identity  Brand Development

Logo Design Samples:

Package	Logo Design	Corporate Identity	Brand Development
Discovery Meeting	-	-
Branding Session	-	-
Logo Design With Concepts
Positioning Statement	-	-
Trademarking	-	-
URL Look Up	-	-
Extensive Style Guide (With Files)	-	-
Basic Style Guide (With Files)			-
Letterhead Design	-
Envelope Design	-
Business Card Design	-
Website Design (Screenshots)	-	-
Presentation/Pitch	-	-

Brand Development Process:

• Corporate Identity Profile: By completing this data collection sheet, you will provide us with pertinent company information such as your company's history, the nature of your business, its strengths and weaknesses, the products and services you offer, the type of customers and competitors you deal with, as well as future goals.
  
  
• Discovery Meeting: After assessing the Corporate Identity Profile, Addaption Technologies will meet with while analyzing your firm's strengths, weaknesses, opportunities, and threats.
  
  
• Branding Strategy: A strategy will be formulated by the outcome of the discovery meeting and used as an outline for the branding session.
  
  
• Branding Session: At this time, the creative team will begin concepting your company’s identity and positioning message according to your profile and the significant points made in the discovery meeting.
  
  
• Client Presentation: A project draft will be presented by qualifying key points from the discovery meeting and branding strategy.
  
  
• Client Approval: When you are pleased with the production, it is time to sign off on the Corporate Identity. By providing you with a style guide, you will have the supplies you need for future print work and proper display.

What is Branding?

Brands play a critical role in a firm's ability for future expansion. A coherent brand architecture is a key component of the firm's overall marketing strategy as it provides a structure to leverage strong brands into other markets, assimilate acquired brands, and build new brands as part of an overall branding strategy. Implications for the firm's management and design of its brand architecture are crucial.

With the globalization of markets and the growth of competition on a global scale, due in large part to the internet, companies are increasingly expanding the geographic scope of their operations, entering into alliances with partners. At the same time, with the spread of global and regional media, the development of international retailing, and the movement of people, goods, and organizations across national borders, markets are becoming more integrated.

As a result, firms need to pay greater attention to coordinating and integrating their marketing strategy across markets.

An important element of a firm's international marketing strategy is its branding policy. Strong brands help to establish the firm's identity in the market place, and develop a solid customer franchise as well as providing a weapon to counter growing retailer power.

They can also provide the basis for brand extensions, which further strengthen the firm's position and enhance value. An important issue for the firm is whether to use the same brand name, leveraging brand strength across boundaries, or whether to extend brands responding to local customer preferences. A related issue is what level of branding to emphasize, i.e. corporate/house or product-level brands or some combination of both.

The central role of branding, in defining the firm's identity and its position in markets, means that it is critical to develop an explicit brand architecture. This implies identifying the different levels of branding within the firm, the number of brands at each level as well as their geographic and product market scope. The most critical element in this structure is the number of levels, i.e. corporate, house/product business and product and how these are used in conjunction with each other.